Ever since we began producing websites, in the late 1990s, we’ve had a sneaking suspicion that the internet was a chronic underachiever.

That suspicion continued to grow, until we simply couldn’t ignore it any longer.

The underlying technologies of the internet — computer processors and graphics capabilities, connection speeds, javascript, CSS, HTML5 — have evolved dramatically…but sites, by and large, haven’t.

The tired old conventions have hardly changed at all: repetitive, static page structures…banner at the top…sidebars crammed with links…long, scrolling texts with an occasional image tossed in….